St. Louis Creative Agency HQ Move Will Double Its Downtown Footprint

By on August 6, 2019

From St. Louis Business Journal:  St. Louis creative agency Nitrous Effect on Friday said it’s relocating from one downtown building to another in a move that will double its space and add to its already growing workforce.

Nitrous Effect, a collective of several different creative marketing agencies, will move four of its divisions from the Park Pacific Building at Tucker Street and Olive Boulevard downtown to two floors of St. Louis Place at 200 N. Broadway, where it will double its current footprint to 35,000 square feet.

Nearly 100 employees will be making the move into the new space. The CPG, Evntiv and Vidzu Media units will occupy the building’s 14th floor, while Eventiv will take part of the 15th floor. The space will accommodate up to 50 new jobs. A spokesman for Nitrous said the company is already in the process of hiring 15 new people.

At the same time, another Nitrous company, Geniecast, will expand in its current location at 555 Washington Ave., near America’s Center downtown.

Chairman and CEO Keith Alper said he spent the past year scouting sites across the St. Louis metro area for a home for his collection of companies. The expansion became necessary after what the company describes as “robust growth” over the last five years. Nitrous did not disclose specific revenue figures, but its local workforce has grown from 85 in 2017 to 150 this year, making it the region’s seventh-largest creative services firm, according to Business Journal research.

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