How Green Street Is Repurposing St. Louis

By on September 20, 2016

From EQ STL:  Positioning matters—and for startups, everything from the mission statement to customer support is scrutinized. But all too often in a digitally driven, co-working friendly age, a company’s physical location is an afterthought.

Location and space are opportunities many entrepreneurial companies miss, but that doesn’t have to be the norm. Case in point: Some entrepreneurial firms are finding real estate that more than meets their needs—it helps them reach their goals. This is something Avatara, a St. Louis-based IT company, recently discovered.

Their experience seeking entrepreneur-friendly real estate proves innovators have the option to find a location and space that’s adaptable to a growing company. And Green Street’s partnership with Avatara and Arcturis illustrates how a team of developers, architects and tech entrepreneurs can join forces to cultivate a thoughtfully creative community.

 The Next Step

The collaboration began at a pivotal time for Avatara, a decade-old company, founder and CEO Rob McCormick explained. Their next steps needed to be establishing ones, where they could more visible and find what he calls a “permanent identifying space.”

“A lot of people who are in the incubators are loosely defined and are getting a lot of shared resources and shared technology capability,” McCormick says. “So eventually they are ready to ‘graduate’ out of that and become a standalone, viable company. And what does a standalone viable company want? They want their own identity.”

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