Forum Education Foundation Video Wins “Telly” Award

By on June 1, 2018

A recruitment video, “Yeah I Built That: Steamfitters,” has won national recognition in the “Telly” awards, a competition for video from all mediums.  The video won a bronze award in the non-broadcast, general-recruitment category.

The video was produced by Solstice Productions of St. Louis. It was sponsored by icon Mechanical, on behalf of the  Construction Forum Education Foundation (CFEF).  Late last year the Foundation introduced its first efforts in a long-term strategy to engage, support, and mentor young people as they find their ways to lifelong, fulfilling careers.

The CFEF has registered the URL YeahIBuiltThat.org  (Yeah I Built That). The website, which is up but sparsely populated, will have resources for young people, and for their parents, teachers, and counselors.

“We realized that we needed to reach these young  people where they live,” Tom Finan, executive director of Construction Forum STL said. “They have never known a world without computers and personal devices. We had two rules in approaching this effort. First, be audacious. Go big, or stay on the porch; and second, Don’t be lame.’

The website will include resources, and will link to a “Yeah I Built That” YouTube channel. The Telly-award-winning first video produced for the site features Sami a young female steamfitter. “It’s not like workin’ in a daycare,”  says Sami, who has attitude that Finan feels will resonate with young people.

“We are very grateful to icon for having the vision to sponsor this premier effort,” Finan said, noting that Solstice has discounted its production service fees for this recruiting video series. Sponsors will have their branding featured in the spots and will own all rights to the footage that is shot.

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

 

About Tom Finan

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